Interactive RetailOrder Management

The Problem

Distributor sales representatives often use product brochures and flyers, printed price lists, and other paper-based materials to receive a retail store order. Information in printed materials quickly becomes outdated, which requires additional expenses for the production of a new one.

The sales representative takes an order manually from the store during a personal visit or by phone, and then sends it by email to the sales department of the distribution company. This can lead to delays in the execution of the order, as sometimes it does not correspond to the actual warehouse stock of goods.

Sales rep provides a store with special rates and discounts after receiving additional approval from the supervisor or the head of the sales department, which also can lead to delays in order processing. Sales rep, being at a retail outlet, does not have actual information on the previous orders, the status of their execution, payments made and debts, which does not allow him to negotiate competently with the store, defend the interests of the distribution company and achieve the growth of the efficiency of this sales channel.

Supervisors and the head of sales cannot control the actual schedule of visits to stores by sales representatives, do not receive and cannot analyze real-time order statistics. Supervisors can set specific daily, weekly, monthly sales and promotion targets and request progress reports during regular sales representatives' general meetings or in person with each sales representative.

Interactive Product Catalog

The module allows a sales rep to demonstrate full-size product images, detailed descriptions of the products offered and the terms of their delivery on his mobile device during his visit to a store.

To prepare a commercial offer to a store sales rep can group and sort products by brands, seasons of the year, level of prices, types of promotions, actual stocks of goods, popularity among other retail outlets, sales in previous periods and other criteria.

Sales Representative Work Planner

The module allows supervisors to assign, plan and control visits to stores by sales representatives on daily basis.

Sales representative verifies his store visit by marking his geo position on the map in the mobile app. The supervisors receive real time reports from all sales representatives during the working day.

Retail Order Management

Taking an order in the mobile app

The module allows a sales rep to place an order while visiting the store. A sales rep has the ability to select different rates and delivery terms in the mobile app, automatically check warehouse stocks and product bookings, request approval of special discounts and payment terms from the supervisor, and place an order with the sales department of the distributor company in the real time.

Generating commercial offer in the mobile app

The module allows a sales rep to produce and send a commercial offer to the store for further negotiations.

In this case, an electronic document is unloaded in PDF format for further sending it by e-mail or messenger.

Each uploaded commercial offer is saved in the cloud archive with the ability to quickly make an order and track the conversion.

Taking order in the web app

The module allows a store to access the interactive catalog in the web app through the personal account, place an order and track its progress.

Distributor company has the opportunity to apply an individual system of discounts and rates, based on the sales records in a certain retail outlet.

In the web app a store can place a requests for individual discounts and rates, make the changes in delivery terms and inform the distributor about problems with the implementation of current orders.

Trade Promotion Management

The module allows the distributor company to launch the promotional actions, highlight products of the day and new items in the interactive product catalog, set priority sales goals for sales representatives by brands, product categories and single items.

Commercial Analytics

The module helps the distributor company to analyze sales statistics and evaluate the productivity of the various retail channels, to compare the profitability of individual product categories and groups, and to check the performance indicators for all retail outlets and individual sales representatives.

Thanks to automatic order processing by day of the week, month, season, year, store and product range, sales department can generate lists of the most popular product categories, brands and individual items for all stores and for specific retail outlets. These data can form a solid basis for making operational business decisions and developing effective distribution strategy.

Pricing

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